The real winners will be those who consistently produce val…
The real winners will be those who consistently produce value.
There will still be flash in the pan dazzlers, but those who win in that fashion will be forever chasing that same overnight, viral success without achieving it again.
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But if you create consistently, you'll be more likely to learn what factors make for greater success, making you more likely to find viral success, and you'll have more creations more often, which leads to more chances to find viral success.
The secret is process. It is the process, not the outcome, that results in consistent wins.
And, if you pursue the flash in the pan, you'll spend all your time trying to find something you can't predict.
Additionally, with more consistent, good quality work comes more followers, which creates greater surface area for virality to catch and spread.
And it mustn't be overlooked that more consistent work means that anyone who finds you as a result of any viral success will have more of your materials to consume, which creates more opportunities for you to earn from the interaction.
Excellent thread.
Thank you!