Is this a propaganda war? We have a firefight but Nobody k…

Is this a propaganda war? We have a firefight but Nobody killed.
They shoot down one of our high end fighter planes, Nobody killed.
We get in and extract them, still Nobody killed.
Iran gets to say we shot one of them down, Nobody killed.
US gets to say we bombed them but they shot down one of our planes, but we got him out. Nobody killed.
Both sides save a little face, talk shit to the other and brag to the plebs. Nobody killed.
Smith Mundt Act repealed, government can use propaganda on its people.

Thoughts, arguments, rebuttals?