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Personally, I think we are past the time when money ruled. When those in power can print money seemingly without limit, ideology becomes more important. We see this with companies like Disney who are surprisingly determined to slaughter their bottom line in favor of ideology. What they are after isn't money, it's more power. Losing money in order to influence coming generation to give them more power is a good deal. I don't think Trump gets attention because he makes them money. He gets it because he is great for the divide and rule left/right paradigm.