Memes are shorthand reality. Meme wars are a battle for the…

Once a grunt's reality has been broken, they can be remade in the image needed to execute the meme-army's goals. These can be as minor as selling a toy or product, or as huge as the complete destruction of a political institution or system...

Usually meme generals are tech leaders and politicians. They change the psyches of whole nations with a flag, a red book, or even simply a fake vision of an abundant future. Anything the broken can be made to worship is usable in a meme war.

Meme generals can be identified easily if you know what to look for.
1: They make very few memes, but those memes are powerful
2: They have an army who build on their memes
3: They make promises, then don't deliver
4: Their army ignores their non-delivery

Meme generals aren't necessarily evil, they simply recognise the power of memes in war.
Being able to see a meme general for what they are means you can avoid their mind silos and remain independent - being independent doesn't mean you cannot support them

The most important thing to know is that once you are in a mind silo, it's very hard to escape. You must recognise the meme that put you under the meme-general's spell and learn the full truth of its message.
Doing this gives you the independence of choice