just brainstorming, but you could write some code to check …

just brainstorming, but you could write some code to check the time, and if opened for the first time after that time the animateion runs a transform action, and from then on opens in its "evolved" form... the craziest version of this would be several transformations 1w 1mo 6mo 1yr 5yr 10yr??? then owners could sync up and see what kind of transformations they get