'Intentions give the words their magic', that makes sense t…

'Intentions give the words their magic', that makes sense to me. I like the Lao Tzu quote as well. The I Ching is one of my "always around" books.
As far as what the subconscious is, I suppose I don't really know for sure either. But Carl Jung called it the "unconscious" which is personal, it could be forgotten memories or suppressed emotions. Maybe even past life memories/so-called 'cellular' memory that operates without us knowing it consciously.
Juxtaposed with the conscious mind, "all that we are aware of".
And then there is the the collective unconscious (again, Jung) which is archetype stuff, universal symbols and ideas which are shared collectively. Some call that the superconscious.