The impact of good UX can be measured through 🐇 leading & 🐢…

Twetch ·

The impact of good UX can be measured through 🐇 leading & 🐢 lagging indicators.

🐇: Conversion, Retention, App downloads, Active Users, CSAT Score, NPS Score.

🐢: Profitability, Revenue, Speed of adoption, Cost reduction, Support requests.