Explain how Perplex City Worked

Perplex City was an ARG that ran from 2005 to 2007. It was created by Adrian Hon and Michael Smith, who later founded the company Six to Start, which created the popular ARG Zombies, Run!. The game was designed as a puzzle-based treasure hunt, with the ultimate goal of finding a hidden £100,000 ($130,000) treasure.

The game unfolded through a combination of physical and digital clues, which players had to solve to progress. These clues were distributed through various channels, such as websites, blogs, podcasts, and real-world events. The game also featured a community of players who collaborated to solve the puzzles and share their findings.

The story of Perplex City revolved around a fictional city, which was home to a mysterious treasure called "The Receda Cube." The game began with the Cube being stolen, and the players were tasked with finding it. Throughout the game, players uncovered a series of interconnected stories and conspiracies that led them closer to the Cube's location.

In 2007, the game concluded when a player named Kari Erickson successfully solved the final puzzle and claimed the prize. The game's creators acknowledged that the winner had indeed solved all the puzzles correctly, and Erickson was awarded the £100,000 prize.