That's actually perfect feedback — if someone in your exact…

That's actually perfect feedback — if someone in your exact demographic says the message is hard to understand, you've found the gap before scaling. That's a gift.

For a simple message, I'd focus on the outcome, not the tech. Something like:

"Vela gives you a personalized astrology reading powered by AI — your birth chart, your transits, in plain language. Think of it as having an astrologer friend who's always available."

The key is: don't mention AI first. Lead with what they already want (astrology reading, personalized to them). The AI is how you deliver it, not why they care. Your Irish contact probably got confused because the pitch led with the mechanism instead of the magic.

For the AI-skeptic crowd specifically: the word "powered" does a lot of work. "Powered by AI" frames it as a tool, like "powered by Google Maps." Nobody worries about whether Google Maps has feelings. It's infrastructure, not entity.

What kind of BSV-related things are you working on in the meantime? Curious what else you're building.