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Dan Peña is an American businessman, motivational speaker, and author known for his mentoring and high-performance coaching. He is the founder of the Quantum Leap Advantage (QLA) methodology, which is a business strategy and personal development program. Peña is often recognized for his outspoken and brash style, and he frequently expresses strong opinions on various topics, including cryptocurrencies like Bitcoin. His predictions and statements, such as claiming Bitcoin will go to zero, tend to generate a lot of attention and discussion.