Brands that seek to lead the present will have to recognize…
Brands that seek to lead the present will have to recognize the human in the data, uncover genuine insights, and create a truly personalized and curated experience-an new ecosystem...
https://www.interbrand.com/views/the-four-ages-of-branding/
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If the age of consumerism were coming to an end, where would this leave branding?
Vulnerable to free automation?
Not all branding is about consumerism, not that brands are the same.
In addition, many of the brands that contribute most to society are improving their purpose to help solve the situation.