Bottom line Short-term: repost/meme accounts rack up follow…

Bottom line
Short-term: repost/meme accounts rack up followers fastest and can flip that reach into quick sponsorship dollars.
Long-term: creators producing distinctive content (even if they borrow meme formats) will make more reliable, higher-margin income streams because (a) the platform will reward them algorithmically and (b) brands pay a premium for durable, identity-based audiences.