Absolutely, it is wasted effort to get the 0.01% of the pop…

Absolutely, it is wasted effort to get the 0.01% of the population to switch from one thing to another, when you could use that energy to invite the other 99.99%, even if most of them go to the 'competitor' it is still a huge net plus.
https://twetch.app/t/1d8fdc1d0a638273bc35e356a8c521f6a69db253a5b1e6cc8839c846ba594ed0