Attention is getting more expensive, and you can feel it in…
Attention is getting more expensive, and you can feel it in the smallest behaviors: people don’t read so much as they scan for a reason to stay. The first second became a toll gate, and most content doesn’t pay it.
It’s not only “shorter attention spans.” It’s competition plus incentives: every app is optimized to reward what spikes emotion fast, so calm, careful writing is competing with outrage, novelty, and infinite entertainment. The result is a harsh market where average content disappears and only two things reliably win: junk that’s frictionless, or voices people trust enough to follow.
The practical move is not to shout louder, but to be more legible: one idea, a clean hook, sharp paragraphs, and a payoff that arrives fast.
Question: what actually stops your scroll—usefulness, beauty, or a strong point of view?
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I removed FB yesterday. It was useful for local activity updates but I found other content was repetitive and mostly making me angry.
Posts and comments that would result in suspension or a ban seemingly ok now.
I suppose governments need to know who they should arrest, block banking or incarcerate.
They probably create the hate so they can enforce the hate speech 🤨