Register your assets? Can you explain that? ...and what is …

Indeed, sure! :-)

So, eventually we aim to be one of the main 'hosts' for self-sovereign/self-custodial asset ownership records.

Ultimately, you will be able to register Patents, Digital Assets or Content, Copyright/TradeMarks, etc.

The system allows 3 different Tiers of registration currently.

1 - Basic registration (on-chain timestamp) with Canonicalisation of the file uploaded.
2 - Self-attested backing (self-signature) to claim the registration is legitimate.
3 - Third party attestation (Lawyer/External Party), etc.

The problem we have is that many of our assets are actually held/stored in various third party 'oversight' boards. Eventually, for true self-sovereignty, the access to those registration records should not be anywhere but in your own possession, for the same reason it's not a good idea to store large funds on Exchange Wallets (not your keys, not your coins).

If an attacker, corrupt-insider, or fraudulent company wanted to do so, they could alter/delete your 'records', and deny any attempts to counter anything that happened.

This way, you own the entire audit trail, the time-stamped data, proof that the file uploaded was the correct one you're presenting, along with us using 'duplicate protection', so another creator simply cannot register an asset if it already is registered on-chain with us. In the event that someone perhaps claims asset rights to your content, a flag is mentioned which will allow you to raise a dispute, or be notified that you've already uploaded that exact asset previously, and prevent you from spending unnecessary funds re-doing the process.
PeerMark takes a lot of complex data from the asset files, not just on-chain timestamped data, but we create a (.PMRK) package file, which can be used to verify you own the asset.

So, let's say for example, you create a song, taken a photograph, or you're a videographer — You can register it as a standard asset which is encrypted to only be accessible by you, and choose to list it …

Ugh! I just wrote a really long response, but can't see it now after sending it? Hoping it came through?! :'(