metamitya ·
2023 Edelman Trust Barometer
• The 2023 Edelman Trust Barometer marks the 23rd annual survey dedicated to assessing trust and credibility.
• Conducted by the Edelman Trust Institute, the research underscores the organization's credibility and expertise in trust-related studies.
• The survey utilized 30-minute online interviews to ensure a thorough understanding of participants' perspectives.
• Data collection occurred from November 1st to November 28th, 2022, establishing a clear timeframe for the research.
• Over 32,000 respondents participated in the survey, providing a substantial sample size for analysis.
• The study gathered responses from individuals in 28 different countries, reflecting its global reach and relevance.