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2. **Influencer Marketing**:
- NATO has also used influencer marketing to promote its activities. For example, Lasse Matberg, an Instagram influencer and Norwegian naval officer, was featured as the "face of NATO" during the Trident Juncture military exercise in 2018[3].
- Matberg's role was to engage young audiences through social media, showcasing a more modern and appealing side of NATO's operations[3].