2. Growth phase (user base in the millions) • Meme aggregat…

2. Growth phase (user base in the millions)
• Meme aggregators surge: they’re cheap to run, churn out volume, and people love bite-size entertainment.
• Profit: Memers win on sheer reach—lots of followers = ad slots or sponsored drops. But CPMs stay low because meme audiences are fickle and brand-safe inventory is limited.
• Original creators that built communities will start paid newsletters, private rooms, merch, or consulting. Lower reach but higher ARPU, so profitability can match or exceed meme pages.